MEM México Privacy Policy
Last updated: September 23, 2026
This privacy policy describes how MEM México (“we,” “our,” or “the application”) collects, uses, and protects the information it obtains from users of the application. By using MEM México, you accept the terms of this privacy policy.
1. Identity and Address of the Data Controller
Integra Potencia Consulting / [Full legal name], with tax identification number (RFC) [RFC], with its principal address at Juan José Baz 168-A, Chapultepec Oriente, Morelia, Michoacán, Postal Code 58260, and its contact address at Blvd. Adolfo López Mateos 2235, 3rd Floor, Las Águilas, Mexico City, Postal Code 01710, is responsible for processing the personal data you provide through the website integrapotencia.com, digital forms, email, telephone, WhatsApp, social media, landing pages, brochure downloads, or any other digital medium related to its services.
2. Personal Data We May Collect
We may collect: given name, surnames, company, job title, industry, email address, telephone number, city, state, country, service of interest, message or request, quotation information, data necessary to manage a commercial or pre-contractual relationship, as well as technical browsing data: IP address, device identifiers, browser, operating system, date and time of visit, pages viewed, referral source, cookies, web beacons, and similar technologies. We do not request sensitive personal data through contact forms. If the nature of a service requires the collection of financial, asset-related, or sensitive personal data, the corresponding consent will be requested and the specific purpose will be disclosed.
3. Primary or Necessary Purposes
Your data will be processed to: handle requests for information, contact, quotations, diagnostic assessments, or follow-up; respond to questions; send requested information; schedule meetings; assess technical or commercial needs; prepare proposals; manage a pre-contractual or contractual relationship; operate, maintain, and protect the website; prevent fraud, abuse, or unauthorized access; and comply with legal obligations or requests from competent authorities.
4. Secondary or Nonessential Purposes
In addition, provided that you do not object or withdraw your consent, we may use your data to send commercial communications, campaigns, event invitations, newsletters, specialized content, and satisfaction surveys, and to carry out remarketing, prospecting, and follow-up activities concerning energy services, the Grid Code, qualified electricity supply, volumetric controls, VoluSat, regulatory compliance, and other services provided by Integra Potencia Consulting. You may refuse or withdraw consent for these purposes without affecting the handling of your primary request.
5. Cookies, Web Beacons, and Similar Technologies
The website may use first-party and third-party cookies for essential functionality, security, analytics, traffic measurement, user experience improvements, advertising, remarketing, or sales follow-up. Upon accessing the website, you will be shown a consent banner that allows you to accept, reject, or configure nonessential cookies. You may modify your preferences at any time through the cookie settings module or your browser.
6. Data Transfers and Data Processors
Your data may be processed by providers of technology services, hosting, email, CRM, analytics tools, marketing automation, messaging, technical support, cloud storage, and legal or administrative advisory services, always under the data controller’s instructions and subject to confidentiality measures. We do not sell your personal data. We may disclose data to competent authorities where required by law, in response to a duly substantiated request, or where necessary for the defense of rights. Any transfer requiring consent will be disclosed, and such consent will be requested in accordance with applicable law.
7. ARCO Rights and Withdrawal of Consent
You may exercise your rights of Access, Rectification, Cancellation, or Opposition, as well as withdraw your consent or limit the use or disclosure of your personal data. To do so, you must send a request to [privacy email address], including: your full name, a means of receiving a response, identification of the data subject or legal representative, a clear description of the right you wish to exercise, and the data to which the request relates. For rectification requests, you must specify the requested modification and provide supporting documentation where applicable.
8. Retention Periods
Data will be retained for as long as necessary to fulfill the stated purposes, address requests, maintain evidence of consent, comply with legal obligations, resolve disputes, or follow up on commercial relationships. Once the data are no longer necessary, they will be blocked and subsequently deleted in accordance with internal policies and applicable regulations.
9. Security Measures
Integra Potencia Consulting will endeavor to implement reasonable administrative, technical, and physical measures to protect personal data against damage, loss, alteration, destruction, unauthorized use, access, or processing. These may include access controls, passwords, encryption where applicable, backups, user management, confidentiality arrangements with service providers, and periodic reviews of digital tools.
10. Changes to the Privacy Notice
This notice may be amended as a result of legal, operational, technological, or commercial changes. Updates will be published at integrapotencia.com/aviso-de-privacidad or at any replacement URL, indicating the date of the latest update. Where a change requires renewed consent, the corresponding mechanism will be made available.
11. Consent
By submitting forms, selecting acceptance checkboxes, accepting nonessential cookies, downloading materials, requesting contact, or providing data through digital means, you acknowledge that you have read this Privacy Notice and authorize the processing of your data for the purposes described herein, unless you exercise the rights, opt-outs, or options provided for in this document.
By using MEM México, you accept the terms of this privacy policy. If you do not agree with these terms, we recommend that you discontinue use of the application.
Thank you for using MEM México and trusting us to provide access to important information about the Wholesale Electricity Market in Mexico.
- Federal Law on the Protection of Personal Data Held by Private Parties: Chamber of Deputies, text currently in force. New law published in the Official Gazette of the Federation (DOF) on March 20, 2025; latest amendment published in the DOF on November 14, 2025.
- Privacy Notice Guidelines: Official Gazette of the Federation, January 17, 2013.
- Privacy Notice Guide: Guidance materials prepared by the former National Institute for Transparency, Access to Information and Personal Data Protection for personal data controllers.
- Publicly Available Data from the integrapotencia.com Website: Contact information, addresses, and services published on integrapotencia.com, in the Contact section and on service pages.